Netflix is increasingly looking to make its presence felt not only as a channel for content, but also as a creator of movie and TV stuff. Earlier this week, the company announced a partnership to release the Crouching Tiger, Hidden Dragon sequel simultaneously with its arrival in cinemas and today has brought word of a four-film deal with… Adam Sandler?
Yes, while you might wonder whether it’s a good idea to get into bed with the man behind Jack And Jill and **That’s My Boy **(and someone with flagging box office appeal in recent years), there is no denying that the Sand-man has a following. And Netflix, given its presence as a film streaming service, has the data to back it up, pointing to how often his movies are viewed by its customers.
The deal means that Netflix will be the exclusive home to the four titles crated by Sandler’s Happy Madison Productions, either starring the man himself or, more likely, a blend of his friends/colleagues. Plus, with no box office figures to worry about, Netflix can just put the movies out and watch the audience figures tick up.
Sandler himself seems happy with the move: “When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only… Netflix rhymes with Wet Chicks,” he says in a statement. “Let the streaming begin!!!!” Classy.