UPDATE: Following recent trailer-follows-still tradition, here and now, a day later, is a proper promo for the multi-million dollar action extravaganza Alan Partridge: Alpha Papa, in which North Norfolk Digital's finest finds himself forced into the role of impromptu hostage negotiator. It's fine: he doesn't have another siege to go to, although he'd rather be at home in bed watching funny videos on YouTube. "Welcome to big school," is the mantra.
<A href="http://video.uk.msn.com/watch/video/exclusive-trailer-alan-partridge-alpha-papa/2t5aoa7h" target="_new" title="Exclusive Trailer - Alan Partridge: Alpha Papa"> Exclusive Trailer - Alan Partridge: Alpha Papa</A>
We were recently promised "violence, guns and heavy kissing" in** Alpha Papa**, the long-awaited first big-screen outing for Steve Coogan's pringle-sweatered, Toblerone-addicted, cringetastic horror Alan Partridge. Here, at least, is one of those core elements, in the form of a new still, in which Partridge appears have tooled up, the better to prevent the escalation of some tomfoolery into... something worse.
What's the score? The set-up is is a hostage siege situation that sees North Norfolk Digital's finest facing off against a fellow DJ (Colm Meaney) gone postal. Could go his way, we suppose.
“We’re putting him into a situation,” Coogan told us in our May issue (still available for the iPad, folks). “We had to make it filmic without throwing away the DNA that makes him Alan-like. So we kicked around a lot of ideas and ended up with something that’s a bit Dog Day Afternoon and a bit** Network**. There is a threat level.” Smell his cheese, you mothers.
With Father Ted man Declan Lowney behind the camera, **Alan Partridge: Alpha Papa **is set for release on August 7. For more details on the man who brought the world the phrase "Liquid football!"{
{Alan Partridge Alpha Papa Poster}