Elvis is a humble roustabout in a picturesque, colourful carnival, and he has to sing to make ends meet and sort out his problems.
His main problem is getting off with prim, demure, down-to-earth Joan Freeman and avoiding the temptation of wild, sexy, uninhibited fortuneteller SueAnn Langdon. Along the way, he gets into a fight with bullies, pals around with a cute gang of workers who ought to be killed, and sings one terrific, classic number (Little Egypt) while swiveling his hips, but is forced to do nearly a dozen forgettable pieces of fluff (Wheels On My Heels, One Track Heart) as he goes.