POM Wonderful Presents: The Greatest Movie Ever Sold Review

The man who tacked the issue of fast-food health claims by nearly killing himself with Big Macs is back, this time grasping the nettle that is advertising and product placement by selling his documentary about advertising to advertisers and, er, documenting the results. That he was successful is impressive — but then, he did sell the farm, and the farm next-door. The gimmick’s strong, but Spurlock is easily distracted and some of his points are best made straight, like when he visits São Paulo after it has banned all billboards: an area blissfully free of visual pollution.