By casting Sex And The City's John Corbett (Carrie's ex-fiancee Aidan) as the romantic interest, My Big Fat Greek Wedding calls in its core audience loud and clear: young women with an eye for sharp comedy and a weakness for slush.
As such, this film serves them pretty well. It's the semi-autobiographical story of frumpy, Greek, 30-year-old Toula (played by the writer, Nia Vardalos), who has a makeover and lands Ian (Corbett). Cue the wedding, and that's about it.
But despite a weak plot, the film boasts superb comic timing - the first hour, establishing the gender politics of the Greek family, delivers line after line of sharp, dark humour. Anyone from a Greek background will laugh loudest, but there's enough universality in the close-knit-family comedy to appeal across the board.