To this point, the new take on The Sorcerer's Apprentice has mostly been known for the stunts that went wrong and Nic Cage's shaggy 'do.
But now the the first proper trailer has arrived, and we can get a look at the action-stuffed take on a story that Disney last tackled with Mickey Mouse in Fantasia.
Our hero is Balthazar Blake (Cage) a magician with serious power, who is trying defend New York (and the rest of the world) from the evil Horvath (Alfred Molina).
To help, he recruits young Dave Stutler (Jay Baruchel of Knocked Up and Tropic Thunder), who he believes has the capacity to become just as adept in the ways of sorcery.
Cue hefty set-pieces, CG creatures of all sorts of sizes and Baruchel looking wide-eyed at it all while Cage ladles on the twinkly madcap charm he brings to the films he makes with Jon Turteltaub (they're usually to be found cranking out National Treasure entries).
The trailer actually makes it look fun, so head on over to Apple and see if you agree.