New decade. New rules. Exactly the same imagery as last time. If this new poster for **Scream 4 hadn't come through official channels, we'd strongly suspect it to have been fan-made, so obvious and familiar is its scared-white-face-glimpsed-through-instalment-number schtick.
That consistency with what's gone before thoroughly underlines that Wes Craven and co. genuinely want this to be seen as a continuation rather than a reboot though, picking up where Scream 3 left off, a mere eleven years ago. This is apparently the first of two one-sheets to be heading our way. Maybe the next one will break new ground, but on this evidence, we won't be surprised if it's the same scary white 4 with head-and-shoulders shots of the principle cast members beneath it.
Intriguing footnote (noticed by Shock): Kevin Williamson gets sole script credit, while Ehren Kruger is listed as an executive producer, despite having very publicly been brought in for re-writes.
And talk of re-writes brings us neatly to re-shoots, with the second Scream 4 story of the day reporting that, following test screenings, Craven is back on set with an actress we won't name to avoid spoilers. Apparently the new material is to "fine-tune the opening murder sequence". New decade. New rules. Same structure.
Scream 4, starring Neve Campbell, Courtney Cox, David Arquette, Anna Paquin, Emma Roberts, Hayden Panettiere, Rory Culkin, Adam Brody, Alison Brie and Nico Tororella, is out in the UK on April 15.