For his next film, Grimsby, Sacha Baron Cohen is going to war… kind of. While this new red-band trailer for the spy comedy kicks off in dementedly FPS-y fashion, like Call Of Duty after a hefty bump of Crystal Blue Persuasion, it ends up somewhere else altogether. Not naked full-body wrestling in a convention centre ballroom, in case you were worried. Take a look below.
Grimsby sees Mark Strong playing Sebastian Graves, the M16 super-spook whose violent mission is depicted in the trailer. Baron Cohen plays his very gormless brother Nobby. The pair have been separated for many years but to Sebastian’s obvious chagrin, they’ve been reunited. Nobby means well but he’s more bushel than lantern in the smarts stakes, and his unofficial occupation – England football hooligan – is a source of embarrassment for his sibling.
Nobby lives in Grimsby with his 11 kids and girlfriend (Rebel Wilson), but what he wants most of all is to have his brother back in his life. But on his quest for a reunion he stumbles upon a terrorist plot that makes him suddenly indispensable. God help us all.
Directed by Luc Besson protégé Louis Leterrier, Grimsby also stars Isla Fisher, Rebel Wilson, Gabourey Sidibe and Penélope Cruz. Sacha Baron Cohen for the next James Bond? Find out when it lands in UK cinemas on March 4.