The Expendables just got a little more business power.
As if the Sylvester Stallone action movie, which will star the great man himself, Jason Statham, Jet Li and – God willing – Dolph Lundgren as mercenaries trying to take down a South American dictator, needs any help raking in the cash. Why, Empire alone is planning to see 90 times. On the opening day.
But it can’t hurt to hook up with Planet Hollywood – and today, by enlisting the services of Planet Hollywood CEO, Robert Earl, as co-producer, Stallone has ensured that The Expendables will now be promoted relentlessly at all 20 Planet Hollywood sites across the globe. So expect to hear lots of, “Would you like some fries with your Jason’s Stat Ham?” when you visit any branch over the next year or so.
Of course, Stallone’s association with Planet Hollywood and its founder Earl goes back many years to 1991, but this is the first time that Earl has become involved in producing.
Filming will start on The Expendables, which we can’t see being anything other than the Greatest Film Ever Made, in Brazil and Louisiana next February. More as we get it, on a movie that we’re ludicrously, childishly excited about. Now, if you’ll excuse us, we’re off to you know where for a Sly Salad, with some Jet Li-tuce and some Dolph-friendly tuna.