Given that Hunter S. Thompson's The Rum Diary is thoroughly sozzled but not totally high, we can't help thinking that this drunken latest poster for the Bruce Robinson film adaptation is deliberately attempting to link the film to the earlier Johnny Depp-starring adaptation of a Thompson piece,Fear & Loathing In Las Vegas. But that is no bad thing.
After all, the images released so far have tended to emphasise the film's 1950s Caribbean setting, focusing on the trendy duds and Puerto Rican atmosphere rather than the steady stream of alcohol that our hero, Paul Kemp (Depp), consumes throughout his day. This rather more tottering poster is far more in keeping with the film's pleasantly demented trailer, released a month ago today.
The Rum Diary also stars Aaron Eckhart, Amber Heard, Giovanni Ribisi and Richard Jenkins, and will reach us on November 4.
