The hits for Disney keep coming. In this case, though, it's not box office hits, it's body blows. At an earnings call where the company revealed a $3.5 billion quarterly loss, the company announced that Mulan will now premiere on Disney+ in the States and Canada.
But this won't be the same tactic as with Artemis Fowl and Hamilton, which both simply premiered as part of the service. Mulan will be available on Disney+'s new premiere tier on 4 September for an additional charge of $30.
And the movie will still get a theatrical release where cinemas can open safely. So UK audiences are likely to see it on the big screen here, while countries where the Mouse House's streaming service hasn't launched, such as China, will also find it in cinemas. It remains to be seen whether the film will open on US screens, but the company will take that on a case-by-case basis.
It's no doubt a huge blow to Cinema owners in the US, even if there is a chance for a limited release. And the news is certainly sad for Niki Caro and her team, who had hoped to see the movie go as wide as possible. There's a chance we will see more of this as studios figure out what to do with their releases in an ever-changing situation.