Though we knew most of what would premiere during the Super Bowl this year in terms of movie trailers, one ad did surprise: Marvel launched the first look at its initial three Disney+ offerings, The Falcon And The Winter Soldier, WandaVision and Loki.
The Falcon spot promises plenty of action, plus Anthony Mackie's Sam Wilson wrangling with the idea of being the new Captain America.
As for WandaVision, the surreal nature of the show was played up, with Elizabeth Olsen's Wanda Maximoff in particular trying to figure out just what the heck is happening.
Finally, Loki didn't have a lot to show, just a line from Tom Hiddleston's trouble-maker promising to "burn this place to the ground". Incidentally, the show just cast Owen Wilson in a mysterious major role. Wow...
Disney+ launches in the UK on 24 March, and The Falcon And The Winter Soldieris due in August. Star Wars' flagship TV series The Mandalorianis due in the autumn.