Because what we really need is yet another player in the streaming TV world, unleashing more shows when we're already playing catch up watching what the other services are showing, Apple has hatched a deal with Kristen Wiig and Reese Witherspoon for an untitled new comedy series.
Wiig will star in the show, marking her proper return to TV after leaving Saturday Night Live to focus on her film career. Colleen McGuinness, a veteran of shows such as 30 Rock, created the series based on Curtis Sittenfeld's short story collection You Think It, I'll Say It.
10 episodes are planned for the initial run. As for what the series is about, there's no mention of a plot, though there are several in Sittenfeld's collection that could power the plot, including one about a woman who fantasizes about the downfall of an old friend whose wholesome lifestyle empire might be a big ol' house of cards. The book will be published in April. Apple and Witherspoon's production company Hello Sunshine are now looking for a studio to co-produce the show.
Witherspoon has been making inroads into producing TV, with two other series on the bubble at Apple and, of course, the success of Big Little Lies, which will return for another season. And Apple is making a big play for the Amazon/Netflix/Hulu territory, entering a bidding war against HBO for a new J.J. Abrams series.
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