So many big films, it seems, feel incomplete without unleashing some sort of viral campaign on the world. Jurassic World, which carries with it a hefty chunk of history and plenty of detail to exploit, is no exception. Which might explain why some new images from the film are now online thanks to a new corporate website.
The site purports to be that of Masrani, a telecommunications company launched by Sanjay Masrani in 1973 and since inherited/expanded by his son, Simon (Irrfan Khan in the film). In addition to exploring the oil market, he also snapped up International Genetic Technologies (whose shortened name, InGen, should be familiar to any Jurassic stalwarts) following the death of John Hammond.
And so the real reason for the rebirth of Jurassic Park in its new expanded form takes shape – Masrani decided to open a fully functioning version of the park as a resort destination, one that is seeing its visitor figures decline and tries to boost its appeal with some new attractions. Nature, of course, has other plans.
With Chris Pratt, Bryce Dallas Howard, Nick Robinson, Ty Simpkins, Vincent D’Onofrio, Jake Johnson, Judy Greer, Omar Sy and returning original Park cast member BD Wong (he’s in one of the pictures above) in the ensemble, Jurassic World is set to unleash toothy chaos upon us on June 12 next year. The viral site appears to point to a trailer emerging some time next week, so keep your eyes peeled and don’t let your vision rely simply on movement.