With a movie as crammed full of characters as Avengers: Infinity War, it can be hard to know what to pinpoint in ads, especially in footage as brief as your average Super Bowl ad. Still, take a look at what is shown off in the new tease for Marvel's biggest swing yet...
Mostly what we have here is a look at the many heroes in action – naturally there's a focus on the legacy Avengers (your Tony Stark, your Steve Rogers, your Thor), but room for other popular types, including those Guardians Of The Galaxy, Doctor Strange and even Peter Parker, AKA Spider-Man.
And of course, just a quick look at Josh Brolin's Thanos, the big threat that will unite everyone in a massive scrap. What does the future hold? Who will survive and what will be left of them. Everyone who has a scheduled movie after this, feel free not to answer.
Avengers: Infinity War is set to crash into our screens on 27 April.
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