Beyond The Promised Land is stamped with United's 'Official Movie' merchandising brand, which is certainly helpful in distinguishing it from all the other feature-length football documentaries doing the rounds at the minute.
Although it contains a few funny fan moments, this fly-on-the-wall portrait of Man Utd during the 1999/00 season is hardly likely to reverse their status as Britain's most hated (and loved) football club.
Likewise, the boardroom shenanigans - although interesting - provide cold comfort for those who fear for football's soul.