If the Cloverfield monster were a film, it would be Mamma Mia!, which this summer came on like an unstoppable beast ripping up UK box office records and swatting aside all challengers, from The Dark Knight to Indiana Jones, with a haughty indifference.
And now the film that came within a whisker of beating Titanic to become the biggest film in British box office history has transferred its big-screen success to the shiny disc by becoming, with a mighty swipe of its paw and a ghastly roar that might just have been Pierce Brosnan clearing his throat, the fastest-selling DVD of all time in the UK.
Official figures released by the Official UK Charts Company show that the ABBA-based musical, which has already grossed £68 million at the UK box office, has sold 1,669,084 copies since its release on Monday.
To put that into perspective, it beat the previous record-holder – again, James Cameron’s Titanic – by over 500,000 units, with the film’s fervent and largely female fanbase rushing out in droves to pick up the new DVD. Over 300,000 Mamma Mia! DVDs were sold in Asda alone.
And with Christmas coming up, this one should continue to generate a lot of money, money, money. Sorry – couldn’t resist.